Marketers are deconstructing Borat the same way a college student would deconstruct Winston Smith or Bartleby. Lessons learned so far:– Why Borat goes where SoaP could not (Marketing Profs Daily Fix)– How Borat’s MySpace page is better than the average marketing shill (Adrants)– Borat proves that WOM marketing really does work (Jaffe Juice)– Borat shows …
Category Archives: Culture at large
Being me during October
Departing from marketing and advertising content…October was a good month to be Peter Kim. Some highlights: Won Forrester’s "best research" award for Q3 2006: Reinventing The Marketing Organization Spent a great long weekend in Burlington and Montreal Facilitated some great sessions at Forrester’s Consumer Forum, including a discussion with Crispin Porter + Bogusky’s Jeff Hicks …
$8 for 15 minutes
$8 gets you 15 minutes. Of what? I’m in New York. Times Square to be exact. The place I’m in is open 24 hours a day. The price is still the same, regardless of whether you drop in right after lunch or stumble in at 2 am. I decided to stop by and check out …
A model for evaluating your job (now or the next one)
The first job I ever had was scooping ice cream at a joint called White Mountain Creamery. In the decades between then and now, I’ve worked for or consulted to a lot of companies of varying sizes, grographies, and states of health or disrepair. Naturally that entails working with a lot of different people, as …
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What’s rock called today?
Total stream of conscious here – I put my iPod on play – shuffle everything yesterday morning. Which by the way I don’t think is totally random; songs seem to cluster together by artist. In this case, I had a lot of R.E.M. songs pop up and reset to listen to Life’s Rich Pageant in …
Real lives hacked in Second Life
A bulletin from Linden Labs early this morning alerts Second Life users that databases containing personal information have been hacked. According to the site stats this morning, there are 648,420 total residents who have spent US$327,000 in the last 24 hours. The money involved isn’t on the scale of Warcraft (estimated by some to be …
Target.com is made of tubes; my order is “stuck.”
I’m in the midst of a lousy shopping experience with Target.com that calls for a blog post. This ordeal actually goes back to October 2005. A friend of mine was married in Kentucky and one of the places they had registered was Target. So it was easy enough to find the online registry and order …
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9 : 8 :: 4 : 5
Look, as long as you’ve been alive, there have been nine planets in the solar system. Now there are eight. For your entire career as a marketer, there have been four P’s in the marketing mix. Now there are five.
PUMA launches Mongolian Shoe BBQ online
A friend of mine who works over at PUMA let me know that they’ve launched the online version of their Mongolian Shoe BBQ. It’s not meant to be a direct competitor to Nike ID – the PUMA version focuses on complete customization of all the elements in a single shoe style. The concept has been …
Miss Universe: A Modern TV Relic
Last night I was driven to channel surfing, which usually happens when the Red Sox aren’t playing a night game. NBC was showing the Miss Universe pageant. It strikes me as odd that this show persists on TV; the show seems much better suited for the mass media audiences of days gone by, along with …