Facebook Groups For Brands

[This post was originally written by Brian Stratton of Dachis Group Portland] Late last year, Facebook announced three major changes to the Facebook platform: more transparency about the user data that apps use, the ability to download profile information and a complete reworking of Facebook Groups. All three are likely to  improve the Facebook experience for […]

Facebook and Social Business Design

[This post was originally written by Gunter Pfau of Stuzo | Dachis Group] By now practically everyone agrees that Facebook is indispensable as a marketing channel. The marketing department has lead the adoption of Facebook within the org since the early days when Facebook Pages were first launched back in 2008. However, with Facebook burgeoning […]

Why you need a Facebook strategy

One of my first professional interactions with Facebook was in 2006. At the time Facebook had about 7 million registered users. I was briefed on their news of a funding round ($25 million), the progress of their initial mobile rollout, and enhanced "flyer" capabilities – which was how users advertised on site at the time (not […]