In February 2008, I co-authored a Forrester report called The Connected Agency with Mary Beth Kemp (who is now at Ogilvy in Paris). At the time, we observed that different types of agencies faced different challenges: Traditional agencies were stuck in mass media mindsets Digital agencies understood interaction but lacked branding chops Specialists were creating …
Category Archives: Organization
The Case for the Chief Digital Officer
A Chief Digital Officer is the leader to help companies navigate successfully through the current era of digital disruption.