FASTforward ’09 is people

Source: vedo's pics on Flickr Earlier this week, I attended the FASTforward '09 conference.  It was hosted by Microsoft and the theme was "engage your user."  It should've been hosted by Soylent Corporation with a theme of "social computing is people." Three authors/thought leaders took the stage, each with a message about people: Don Tapscott spoke about …

Platforms or point solutions?

Community Platforms. Listening Platforms. Blogging Platforms. Microsharing Platforms. Commenting Platforms. Collaboration Platforms. E-Commerce Platforms. Lifestreaming Platforms. Etc. Just what is a platform, anyway? We can cobble these things together to create a Rube Goldberg social machine.  Imagine this: I tweet a message about a product I like.  Which updates my Facebook status.  That ties into FriendFeed. …

The need for services in social technology

Two of my former Forrester colleagues published Wave evaluations this month.  Suresh Vittal evaluated "Listening Platforms," aka brand monitoring vendors and Jeremiah Owyang evaluated "Community Platforms," aka white label social networks.  By the way, you can download both Forrester reports for free – see Telligent for Community Platforms and Visible Technologies for Listening Platforms. Both analysts …

Four parts to transformation

Last week, I wrote about my company’s thinking about social media, technology and why it’s time to transform.  Here’s another idea worth elevating and reblogging to continue the discussion. Dennis Howlett says, “Today, the technology is trivial. Until you put it into the context of business process and then you find that much of it is …

Emergent outcomes

Last week, I wrote about my company’s thinking about social media, technology and why it’s time to transform.  Here’s another idea worth elevating and reblogging to continue the discussion. Sean O’Driscoll says, “The end goal is businesses that achieve their objectives faster, cheaper, smarter, etc. It isn’t to build a social business. A social business is …

How to break free from the echo chamber

Last week, I wrote about my company's thinking about social media, technology and why it's time to transform.  Here's another idea worth elevating and reblogging to continue the discussion. Michelle Kostya says, "As a relatively new blogger, I am also just getting the confidence to post really thought provoking stuff. I think sometimes when you are …

Why Web 2.0 still matters

Last week, I wrote about my company's thinking about social media, technology and why it's time to transform.  Here's another comment worth elevating and reblogging to continue the discussion. Jennifer Pahlka says, "Transformation and revolution are two really different ideas, and the deeper the change you want to drive the more you better be prepared to …

Social business is business

Last week, I wrote about my company's thinking about social media, technology and why it's time to transform.  People responded in the comments, on Twitter, and on your own blogs.  Some people supported the idea, some people were dismissive, others were confused.  In any case, many points raised are worth elevating and being reblogged to …

It’s Time To Transform

Let’s get serious about social business. The reverb in the echo chamber has become deafening. Have you noticed the lack of original content being published lately?  I have.  There’s a term to describe what’s going on and Steve Rubel called it a year ago: The Lazysphere. “Rather than create new ideas or pen thoughtful essays, [some …