Thinking Through Twitter

What’s the matter here? I’ve written a handful of posts about Twitter over the past year, published a syndicated research report, and have been interviewed by traditional and social media on the service. Despite service outages that grew quite awful at some points, Twitter’s site traffic grew 422% from August 2007 – August 2008, according […]

234 Social Media Marketing Examples

234 examples, visualized. Created using http://wordle.net/ A month ago, I published a list of social media marketing examples.  At the time, the list started with 131 brands that were involved in social media to some extent.  (Sometimes not by their own choice.) A month later, the list has added over 100 new brands due to […]

A framework for measuring social media

Do you think it’s tough to measure social media?  It might be simpler than you think. I’ve blogged before about how game mechanics describe social media participation. Games have scores.  Scores track progress, which results in success or failure. Although social media channels seem to be mostly qualitative in nature, user activities can be easily […]

Critical observations of 204 social media marketing examples

Last week, I shared a list of about 120 companies using and/or being used by social media marketing.  Less than a week later, that list has almost doubled solely based on community contributions.  Thank you for sharing. The list seems big enough to support some analysis.  What do you think about these three major criticisms? […]

Graphic analysis of 204 social media marketing examples

Last week, I shared a list of about 120 companies using and/or being used by social media marketing.  Less than a week later, that list has almost doubled solely based on community contributions.  Thank you for sharing. The list seems big enough to support some analysis.  What do you think about this graphic? (You can […]

Social media marketing’s scalability problem

I’d like your thoughts on what I see as one of the biggest problems I see for using social media in marketing:  scalability. In theory, using social media for marketing should scale elegantly.  Most advisors and evangelists tell a story that plays out something like this:  once a marketer gets up enough courage to push […]

Companies CAN’T “join the conversation”

My colleague Jeremiah recently posted about why some don’t need to join the conversation.  He makes two key points: Brands can and should use a combination of social computing tools can help brands engage individuals – e.g. voting, tagging, and sharing – which are not "conversational." All people do not want to participate with you […]

Marketing community on Alltop

Looking for some fresh marketing feeds? Then check out Marketing on Alltop, from Guy Kawasaki’s Nononina. Other great (but not as good looking) marketing blog collections are the [now defunct] M20, Mack Collier’s Top 25, and the Ad Age Power 150. Coincidentally, my better known colleagues Jeremiah Owyang, Charlene Li, and Josh Bernoff are also […]