I guess technology changes, but people don’t. Or maybe the players change, the platforms change, and the playing field changes, but the game remains the same. In this case, the game is the classic ego trap: using people to promote your product/service for free. The best laid ego traps are Simple Scarce Personalized Quantified Appealing …
Category Archives: social media
Beat the algorithm
It’s election season and impossible to escape round-the-clock coverage of everything the candidates do. If you’ve already decided on your choice for November, you might prefer to consume your content from a partisan source. Most online platforms claim neutrality and an unbiased presentation of content…except for the fact that your own actions (e.g. likes, shares, …
Cannes Lions 2015: The Next Ten Years of Social Media
With Cannes Lions just around the corner, I revisited my presentation from last summer. So I guess it’s now “the next nine years of social media.” The Next Ten Years of Social Media from Peter Kim The ten trends for the next decade: Gone Shoppable Snackable Automated Connective Filtered Integrated Chinese Subcutaneous Empowering For a …
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The Next Decade of Social Media
Last week, I shared some thoughts on the next decade of social media at the 2015 Cannes Lions festival. The key points are highlighted in this Guardian article: Gone Shoppable Snackable Automated Connective Filtered Integrated Chinese Subcutaneous Empowering More coverage of the talk is available in these write-ups: “Ten social media trends that will shape marketing over the …
The answer is no.
Last year, I wrote a post asking “Can brands be human?” A year later, I’m certain the answer is “no.”
Understanding China’s digital and social media landscape
China is the world’s largest digital market, with the most online users and social media participants. While brands can use many lessons learned regarding consumers and content, the unavailability of familiar channels requires marketers to better understand the nuances of China’s digital marketing and social media landscape.