Verizon wireless – why don’t you want my money?

I had a visit to marketing’s Theatre of the Absurd yesterday.  Although Verizon Wireless’s slogan is "we never stop working for you," apparently that does not include me. Now that things are all good between RIM and NTP, I’m ready to make a switch from my Treo 650.  Although my "new every two" $100 credit …

“Poor man’s first class” gets legit

This isn’t surprising – in consulting, we always referred to the exit rows as "poor man’s first class."  So now that Northwest is charging for the seats, the phrase is justified.  This obviously has potential to get quite out of hand – as Jackie Huba states, "…but really, what’s next? Inserting quarters to keep the …

When did Google become a sieve?

Does anyone else wonder why secret stuff at Google has been leaking so much recently?  First it was GDrive.  Then it was the 2006 financial target.  Then Google Calendar or CL2. Inadvertent?  A result of hyper-growth and lack of controls?  Or for all you conspiracy theorists out there, a strategy to communicate bad news without …

You decide: 1 Berkshire Hathaway or 231 Google?

If you had to guess, what percentage of investors in Google right now are "smart money" (vs. dumb money)?  I’m intrigued by corporate statements that seem to be driving recent changes in GOOG share price: "Clearly our growth rates are slowing…"  CFO Reyes, 2/28/06:  closes down 6.8% "I’ll leave it as an exercise to you …

monopoly – delivered

Source:  Wikipedia Well, this game of RBOC monopoly started on January 1, 1984 and now at&t is only two (giant) steps away from reclaiming the entire board.  But the game has changed – technology has changed the  board from analog to digital. Great article at Wikipedia for a trip down memory lane with the carrier …

Starbucks and one-way brand expansion

Thinking about Starbucks recently – reminds me of a theory I have on how brand extensions can work.  It’s much easier for a premium brand to extend "downscale" and retain its core/prestige than it is for a mass market brand to reposition itself as upscale. I recalled this after reading a couple of interesting mentions …

Helio + MySpace: more light than heat

I thought this was an interesting announcement, coming so close on the heels of Mobile ESPN‘s launch the day after the Super Bowl.  There’s been a flurry of press but I’m not seeing a lot of analysis, even from some names like Om Malik…maybe people are holding their breath until the service actually launches. Going …

Airport security programs need to understand the customer

A couple of weeks ago, I was down in Orlando for the WOMMA conference.  Great event, met lots of interesting people. Near my gate, I noticed a kiosk designed a lot like Amex Blue.  It was setup for Clear, a service that intends to expedite travelers through airport security.  It’s only operating in Orlando, but …