Salesforce’s ExactTarget Marketing Cloud combines Radian6 and Buddy Media into the Social Studio

The Salesforce ExactTarget Marketing Cloud Radian6 Buddy Media Social Studio is an inevitable step towards consolidation and single-source management of the customer relationship/experience.

Endgame: Social Business Platforms

Three early social business platform leaders are emerging (Adobe, Oracle, Salesforce), while point solutions will continue to struggle and consolidate over 2014.