The Salesforce ExactTarget Marketing Cloud Radian6 Buddy Media Social Studio is an inevitable step towards consolidation and single-source management of the customer relationship/experience.
Tag Archives: adobe
Sprinklr’s $40M Series D round: what matters
The paid solution brings Sprinklr up to par with larger marketing clouds, but their latest lead investor and total amount raised are what’s most intriguing.
Endgame: Social Business Platforms
Three early social business platform leaders are emerging (Adobe, Oracle, Salesforce), while point solutions will continue to struggle and consolidate over 2014.