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Tag Archives: o2o

O2O is an opportunity to outperform

O2O has been receiving increased attention along with the rise of e-commerce. But many tactics are merely incremental variations on old offline concepts. Making O2O work with a modern approach requires understanding three key concepts.

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Posted byPeter Kim3 February 201531 January 2015Posted inRetail, StrategyTags: o2o, omnichannel5 Comments on O2O is an opportunity to outperform
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