O2O has been receiving increased attention along with the rise of e-commerce. But many tactics are merely incremental variations on old offline concepts. Making O2O work with a modern approach requires understanding three key concepts.
Everything that should be digital will be
O2O has been receiving increased attention along with the rise of e-commerce. But many tactics are merely incremental variations on old offline concepts. Making O2O work with a modern approach requires understanding three key concepts.