Do you communicate for work or as work?


I think it’s great that to see the term “social business” being used more and more frequently when people want to move beyond a discussion of social media or technology alone. Dachis Group first started talking about social business in January 2009, expanding the idea into the social business design framework later that year.

One of the concepts we reconsidered for social business was the meaning and purpose of information as part of collaboration. Traditional business communication is filled with one-way missives that pile up in inboxes, requiring users to clean out these spaces like mucking out a horse stall. But what if we took a fresh approach to communication and its role in knowledge transfer? What if messages, updates, and check-ins are considered as signals rather than noise?

In today’s Dachis Group Collaboratory, my colleague David Mastronardi explores this approach in Communication as Work.


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