Peter Kim: Curriculum Vitae

PETER KIM

Boston, Massachusetts, USA
mobile: (617) 519-4024
me [at] being peter kim [dot] com

OBJECTIVE

To change marketing for the better.

SUMMARY

I have built a career in marketing with experience from the client-side, as a consultant, and currently as a well-recognized industry analyst.  I create clear and effective strategies, which have driven a great deal of success for my employers and clients.  In my career, I’ve enjoyed working with C-level executives and new college grads alike.  Marketing is just something I love to do and have fun doing.  My latest thinking lives on Being Peter Kim.

EXPERIENCE

2005 – Present:  Senior Analyst – Marketing, Forrester Research.  Cambridge, MA

• Advisor to marketing leaders on marketing strategy and organization, advertising and agencies, social media, brand monitoring and word of mouth marketing, and consumer media behavior.  Won Forrester’s Q3 2006 Best Research Award (#1 of 534 documents published in that period).  Delivered over $500,000 in advisory revenue over the past year.
• Widely quoted in the press including:  Advertising Age, Adweek, Arizona Republic, Associated Press, Boston Business Journal, Boston Globe, Brandweek, BusinessWeek, CBS Evening News, Chicago Tribune, CNBC, CNN, Computerworld, Contra Costa Times, The Economist, Entrepreneur, Fast Company, Fort Worth Star, Fortune, International Herald Tribune, Inc, Internet Retailer, Information Week, Investor's Business Daily, IT News (Australia), Les Echos (France), Mediapost, Miami Herald, Mobile Marketer, NPR, New York Times, Nikkei Sangyo Shinbun (Japan), OnetoOne Weekly, The Oregonian, PRWeek, Raleigh News Observer, Red Herring, San Diego Business Journal, Seattle Post Intelligencer, Seattle Times, USA Today, and the Wall Street Journal.
• Keynote speaker and panel moderator, including Forrester's Marketing Forum 2007 & 2008 (keynote), Forrester's Consumer Forum 2006 & 2007; Forrester's Finance Forum EMEA 2007; Forrester's Finance Forum 2007 & 2008; Darden Executive Education; CTAM Board of Directors; Ad Club of Boston Symposium 2007; ARF re:think 2007; MIT Enterprise Forum of New York; Forrester's Consumer Marketing Forum EMEA 2006; The ARF's 1st Annual Audience Measurement Symposium and Audience MEasurement 3.0; AMA Mplanet 2006; Forrester's Consumer Marketing Forum EMEA 2006; The 30th Annual DMA Financial Services Conference; the 2nd Annual Interactive Promotion Summit; Digital Signage Investor Conference; MITX Mobile Marketing and Future of TV Panels; WOMMA's Summit 2006; also, many private client events - sales kickoffs, annual meetings, and executive strategy sessions.

2005:  Marketing Director, Keds.  Lexington, MA

• Generated 37% lift in online sales.
• Managed market research function, in consumer and trend research.
• Produced Mischa Barton microsite, winning Macromedia Site of the Day (7/26/05), Design Interact Site of the Week (10/3/05), and MITX 2005 Award Finalist, Apparel Category.

2003 – 2004:  International Marketing Operations Manager, PUMA AG.  Boston, MA

• Managed global marketing operations and €80 million department budget, with ten direct reports.
• Created PUMA’s first internal creative team, reducing production expenses by 17%
• Managed partnership with BMW’s MINI, developing a custom product and executing an experiential marketing campaign

2001 – 2003:  Head of Global Interactive Marketing, PUMA AG.  Boston, MA

• Created PUMA’s global digital strategy, with global P&L and staff responsibilities.
• Drove US online sales growth of 274% over 3 years. 
• Managed rollout of local sites, fashion and lifestyle partnerships, and launch of global e-Commerce.

2000 – 2001:  Principal Consultant – Strategy, Razorfish.  Cambridge, MA

• Digital strategy consultant to Fortune 100 companies.

1995 – 1998:  Research Analyst, Coopers & Lybrand Consulting.  Atlanta, GA

• Focused on strategy formulation for public utilities.
• Projects include branding, M&A, new market entry, and competitive intelligence analyses.

EDUCATION

1998 - 2000:  MBA, University of Virginia – Darden.  Charlottesville, VA

• Academic concentrations in strategy and marketing.
• One of four first-year section representatives, serving on the student-faculty council.
• Internship with Fidelity Investments, Consumer Marketing.

1991 – 1995:  BA – English, University of Pennsylvania.  Philadelphia, PA

• President, Pennsylvania Six-5000
• Non-core studies included Cambridge University (UK) – sociology and Wharton – marketing, statistics, and accounting.
• Internships with General Electric (Corporate Audit Staff) and Arthur Andersen.