Press

Peter has shares insights on marketing strategy and tactics from the viewpoint of an independent industry analyst. He has been quoted by a wide range of media outlets including the CBS Evening News, CNBC, CNN, NPR, The Economist, New York Times, and, the Wall Street Journal.

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2018

• “How marketing built Lego into the world’s favorite toy brand,” CNBC 27 April 18.

2015

• “Danger or opportunity? What China’s financial crisis means for brands,” Marketing 26 August 15.
• “Il y a une relation amour-haine entre le marketing et la technologie,” Influencia 20 July 15.
• “Global viewpoint from South Korea,” Campaign 16 July 15.
• “Local Relevance & Connection Key To Branding: Peter Kim, Cheil Worldwide,” The Arabian Marketer 8 July 15.
• “НОСТРАДАМУС ИЗ CHEIL,” Деловой Казахстан 1 July 15.
• “Cheil: «Мы не разочаровались в России»,” Sostav 30 June 15.
• “Ten social media trends that will shape marketing over the next decade,” The Guardian 25 June 15.
• “China dominará las redes sociales en el 2025,” Estrategia & Negocios 23 June 15.
• “Cheil’s Peter Kim Predicts 5 Points Of Social Media’s Future,” BW Businessworld 23 June 15.
• “Famous names line up to show their creative side at Cannes Festival,” Irish Independent 23 June 15.
• “Cannes 2015: How Social Will Change in the Next 10 Years,” Marketing Magazine 22 June 15.
• “Cannes Lions 2015 Highlights – Day 1,” WGSN 22 June 15.
• “Cannes Lions 2015: День первый, ориентировочный,” Marketing.by, 22 June 15.
• “Beyond the narcissism: six trends defining the next decade of social media,” Marketing Magazine 22 June 15.
• “Cheil’s Peter Kim predicts 10-points of social media’s future,” Digital Market Asia 22 June 15.
• ““지금이 소셜미디어 정산할 때” 21일 제일기획 ‘칸 세미나’ 성황,” 뉴데일리경제 22 June 15.
• “5 predictions for the future of social media: Cheil digital chief Peter Kim,” The Drum 21 June 15.
• “Cannes Lions 2015: ‘What happens when they (Chinese majors) come into your market?’,” Campaign India 21 June 15.
• “Why bigger is better for brands at SXSW,” The Guardian 29 March 15.
• “누구나 스타트업 주인공 될 수 있다,” The Korea Economic Daily 18 March 15.

2014

• “Brands are no longer at the mercy of consumers on social media,” The Economic Times 24 September 14.
• “Chief Digital Officer: Vital Leader or Fading Trend?”  CMS Wire 19 June 14.
• “Why the Marketing Technology Industry is Like Polygamy.” CMS Wire 7 May 14.
• “Oracle’s Mark Hurd Talks Integration at Official Marketing Cloud Unveiling.” Destination CRM 5 May 14.
• “Oracle brings together acquisitions for Marketing Cloud launch.” ITbusiness.ca 1 May 14.
• “What The SAP-Adobe-Accenture Triangle Means For Digital Marketing.” AdExchanger 14 April 14.

2013

• “Rethinking Burger King’s Twitter Mishap.” Digiday 28 February 13.

2012

• “Social Media Marketing’s Biggest Myths.” Digiday 27 June 12.
• “Expert: Businesses can no longer ignore social media.” Austin American-Statesman 26 May 12.
• “Data’s What Social’s All About.” Digiday 18 May 12.
• “Time for Facebook to Grow Up.” Fox Business 16 May 12.
• “With Facebook IPO, Social Business Becomes Key: Authors.” CNBC 16 May 12.
• “Can Facebook Replace Traditional Business Websites?” CIO 1 February 12.

2010

• “How Social Media is Changing Business.” Entrepreneur 22 November 10.
• “Demand for social media pros rising with Austin market clout.” Austin Business Journal 20 June 10.

2009

• “Quem são as empresas nascidas e criadas com a era das mídias sociais.” Exame 27 October 09.
• “Widget: una nuova vita con l’App Store e Facebook.” 01net 20 October 09.
• “Once dismissed, social media is fast becoming a priority.” Internet Retailer 29 July 09.
• “Personal digital brands drive companies to diversify talent.” PR Week 1 July 09.
• “Businesses use Twitter to communicate with customers.” USA Today 26 June 09.
• “When Skittles Met Twitter.” BusinessWeek 8 March 09.
• “Facebook offers users a greater voice.” Los Angeles Times 27 February 09.
• “Marketers take a 2-way street with social networking.” Chicago Tribune 3 February 09.

2008

• “Widgets Are Made for Marketing, So Why Aren’t More Advertisers Using Them?” Advertising Age 1 December 08.
• “Marketers Cut Back on Digital Media.” Wall Street Journal 15 October 08.
• “Why Brands Need a New Kind of Leader.” Adweek 14 July 08.
• “Firms A-Twitter Over Microblog Service.” Investor’s Business Daily 23 June 08.
• “SheSpeaks, Other Niche Agencies Get Marketers Listening.” Advertising Age 18 May 08.
• “Trust In Ads Correlates To Control (Hence Mobile Banner Ads Not Trusted): Report.” mocoNews 26 April 08.
• “U.S. mobile marketing easier done than said: Forrester.” Mobile Marketer 16 April 08.
• “Study: Biggest Barrier To Mobile Ads Is Unfamiliarity.” Mediapost 14 April 08.
• “Report: Mobile Marketing Shows Promise.” Brandweek 12 April 08.
• “The Biz: Sprint And The CW Mobilize Supergirl For Mobisodes.” Brandweek 7 April 08.
• “Lenovo Launches Olympics-Themed Online PC Auctions.” MediaPost 25 March 08.
• “Walk the Talk.” Adweek 22 February 08.
• “Online reputation management is hot — but is it ethical?” Computerweek 12 February 08.
• “Forrester: Agencies Need to Reboot.” Adweek 8 February 08.
• “Blogging: More Than Idle Chatter.” Inc. 1 February 08.
• “What Would Lord Kelvin Do?” Brandweek 14 January 08.
• “Candidates Rethink Web Strategy.” Adweek 14 January 08.
• “Ad vet puts brand on social networking.” Boston Business Journal 7 January 08.

2007

• “A Mad Man Gets His Head Together.” Fast Company 28 December 07.
• “Safeguard Your Brand Reputation Online.” Inc. 1 December 07.
• “Salary Survey.” Brandweek 5 November 07.
• “Blogs link brands, buyers.” Palm Beach Post 28 October 07.
• “Words to the Wise Can Boost Share Price.” Adweek 15 October 07.
• “What’s Driving OMC’s Digital Strategy?” Adweek 15 October 07.
• “Advertisers Spread The Buzz.” CBS Evening News 2 October 07.
• “Are Web Giants Looking to Edge Out Ad Agencies?” Adweek 24 September 07.
• “Organic Has No Problem Working With Rival Shops.” Advertising Age 11 September 07.
• “Clients’ ROI needs drive agency deals.” BtoB 10 September 07.
• “Coming Soon: Personalized Campaign Ads.” Washington Post 7 September 07.
• “Widgets: The Next Generation.” AdWeek 4 September 07
• “Bloggers Key Marketing Aid For Wizarding World Theme Park.” MediaPost 22 August 07.
• “Screen Shots.” Wall Street Journal 20 August 07.
• “Monster To Slash 800 Jobs; Reinvest in Product, Promotion.” MediaPost 31 July 07.
• “Nike’s running shoe iPod tie-in gains market share.” The Oregonian 27 July 07.
• “Reverse product placement at 7-Eleven brings ‘Simpsons’ to life.” PR Week 12 July 07.
• “‘Simpsons’ hype tries for a homer with ads.” USA Today 23 July 07.
• “Consumers Like 30-Second Pre-Rolls, OPA Study Finds.” MediaPost 7 June 07.
• “Web Sites’ Discovery: Cash Talks.” Investor’s Business Daily 1 June 07.
• “Radian6 Tracks $4M.” Red Herring 31 May 07.
• “State-of-the-Art Ads Are Increasingly One-to-One.” National Public Radio 29 May 07.
• “Entertaining Customer Demands.” Adweek 21 May 07.
• “How Do Sony, HP Align Customer Strategy and Brand?” 1to1 Magazine 7 May 07.
• “Instant Stampede.” BusinessWeek 22 April 07.
• “Marketers of the Next Generation.” Brandweek 18 April 07.
• “Visible Technologies a software company to watch. Seattle Times 9 April 07.
• “Building buzz.” The Economist 4 April 07.
• “Google Starts Selling TV Ads.” Brandweek 3 April 07.
• “Bob Garfield’s Chaos Scenario 2.0.” Advertising Age 26 March 07.
• “One Tough Customer.” Brandweek 19 March 07.
• “Did Google Flush $1.6 Billion Down the YouTube?” Advertising Age 18 March 07.
• “Policing the online ‘buzz’.” Fortune 15 March 07.
• “SURVEY: Marketers Can’t Grade Agencies but Fail Them Anyway.” Advertising Age 26 February 07.
• “TNS Eyes the Next Frontier: How to Track Viral, Chatter.” Advertising Age 26 February 07.
• “Hey, you on the couch: Buy me!” Boston Globe 18 February 07.
• “For $2.6 million, Super Bowl ads need to live longer than 30 seconds.” Chicago Tribune 9 February 07.
• “Retail 2.0.” BusinessWeek 31 January 07.
• “Vista Buzz Builds on Puzzles.” Red Herring 15 January 07.
• “From Crayons to Calculators.” Destination CRM 1 January 07.

2006

• “Microsoft’s Big Ad Push.” CNBC 26 December 06.
• “Brands for the Chattering Masses.” New York Times 17 December 06.
• “SAP is ready for some football.” SearchCIO 12 December 06.
• “Consumer Use Of Ad-Blocking Technology Doubles.” InformationWeek 5 December 06.
• “Une fonction marketing plus réaliste.” Les Echos 8 November 06.
• “Can You Hear Them? They’re Talking About Us.” Advertising Age 12 October 06.
• “Nike Brings Flash Design to E-Commerce.” Adweek 29 September 06.
• “The Future of the Internet II.” Pew Internet & American Life Project 24 September 06.
• “Loyalty club sends patrons elsewhere.” Raleigh News & Observer 24 September 06.
• “Quepasa tries MySpace approach for Hispanics.” Seattle Post-Intelligencer 23 September 06.
• “TV Commands 90 Percent of Ad Revenue But Online Sales Gaining Fast.” San Diego Business Journal 11 September 06.
• “Help for the Merchant in Navigating a Sea of Shopper Opinions.” New York Times 4 September 06.
• “Why You Should Encourage Online Product Reviews.” Entrepreneur 1 September 06.
• “MSN Will Provide Product Reviews.” Investor’s Business Daily 29 August 06.
• “The Future of Animated TV Spots.” Animation World 28 August 06.
• “Businesses make blogs work for them.” Contra Costa Times 22 August 06.
• “‘Snakes’ bites dust in hyped premiere.” Washington Times 21 August 06.
• “Snake on a blog.” CNBC 16 August 06.
• “Marketing Gets a Makeover.” 1to1 Magazine 14 August 06.
• “Quepasa seeks to be MySpace for young Hispanics.” Arizona Republic 10 August 06.
• “On the spot.” The Economist 3 August 06.
• “Welcome to the Future: Advertising.” CNN 17 July 06.
• “Mining For Data In Blogs.” InformationWeek 17 July 06.
• “Firm To Debut Off-The-Shelf Social Networking Software.” InformationWeek 17 July 06.
• “Movie Promos: Ads on TV but Entertainment Online.” Advertising Age 26 June 07.
• “Marketing Firm Launches Ad-Free Business Blog Directory.” InformationWeek 22 June 06.
• “Rebooting the Media Marketplace.” MediaPost 20 June 06.
• “Superbrands.” Brandweek 19 June 06.
• “Here come the ‘Family 2.0’ sites.” ZDNet 2 June 06.
• “Old-School Entertainment Is Still in Session.” Destination CRM 1 June 06.
• “Early adopters optimistic about podcasts.” Fort Worth Star-Telegram 27 May 06.
• “Einer für alle, alle für einen.” Handelsblatt 9 May 06.
• “Cuba entry in Wikipedia stirs controversy.” Miami Herald 2 May 06.
• “Super Bowl Marketing Fumbles.” Destination CRM 1 April 06.
• “Businesses Tap Into Social Networks, Blogs, Video Sharing.”InformationWeek 30 May 06.
• “Cross-Media Case Study: Coke’s Many Flavors.” MediaPost 26 May 06.
• “Tutorials: Sony’s new marketing secret.” SearchCRM 25 May 06.
• “Let’s Review: A New Web Marketing Tool.” Destination CRM 1 April 06.
• “Ga-Ga Over Google.” Internet Retailer 31 March 06.
• “Advertisers wait on consumer demand.” AdNews 30 March 06.
• “Google Base — the next MLS?” Inman Real Estate News 22 March 06.
• “Navigating the Waters of ‘Social Computing.'” Boardroom Connection 20 March 06.
• “News Analysis: Online Reviews Get Kudos From Petco, CompUSA.” Brandweek 13 March 06.
• “Blogosphere Making Marketers of Consumers.” CRM Buyer 2 March 06.
• “Helio Phones Enter on MySpace Connection.” InternetNews 17 February 06.
• “Can Word Of Mouth be Turned Into a Saleable Medium?” Advertising Age 13 February 06.
• “Behavioral Targeting & Social Networking.” iMediaConnection 16 January 06.