Salesforce’s ExactTarget Marketing Cloud combines Radian6 and Buddy Media into the Social Studio

The Salesforce ExactTarget Marketing Cloud Radian6 Buddy Media Social Studio is an inevitable step towards consolidation and single-source management of the customer relationship/experience.

Oracle launches the Oracle Marketing Cloud

Yesterday¬†Oracle formally announced the launch of the Oracle Marketing Cloud. If you’ve been watching the industry, you may be wondering “didn’t they already have a marketing cloud?” They’ve had all of the pieces, yes. Before yesterday there was an Oracle Social Cloud¬†comprised of the solutions formerly known as Vitrue, Collective Intellect, and Involver. And the […]

Briefings this week: April 28 – May 2

Here’s who I’m briefing with this week: Tuesday Salesforce ExactTarget Marketing Cloud Wednesday Oracle¬†Marketing Cloud   As a reminder, I’m interested in hearing from companies that enable customer experience management, provide marketing services (including agencies and consultancies) and support innovation agenda items. If you are interested in briefing Constellation Research on your marketing technology, visit […]

Briefings this week: April 21 – 25

I am taking briefings with these companies this week:   Tuesday Sysomos Wednesday Adobe Beckon   As a reminder, I’m interested in hearing from companies that enable customer experience management, provide marketing services (including agencies and consultancies) and support innovation agenda items. If you are interested in briefing Constellation Research on your marketing technology, visit […]

Briefings this week: April 14 – 18

I am taking briefings with these companies this week:   Monday Adobe Alexa Thursday Hubspot Friday Sprinklr   As a reminder, I’m interested in hearing from companies that enable customer experience management, provide marketing services (including agencies and consultancies) and support innovation agenda items. If you are interested in briefing Constellation Research on your marketing […]

Wait, SAP has a marketing cloud too?

Last week I was at the SAP CRM 2014 conference. I’ve never been to an SAP conference before but I was told that SAP has an interesting play for the marketing cloud space. What I heard and saw in Las Vegas wasn’t a competitor limited to marketing clouds, but instead an offering that’s a comprehensive […]

Spredfast and Mass Relevance merge: What it means for marketers and SMMS vendors

On April 2, 2014, social relationship platform Spredfast announced that it had merged with content curation platform Mass Relevance. I spoke with CEO Rod Favaron about the deal and what it means for the rapidly changing marketing technology space. The facts The new company will be called Spredfast Mass Relevance stock will be converted into […]

Briefings this week: March 31 – April 4

Here’s who I’m taking briefings with this week:   Tuesday – Thursday SAP CRM 2014   As a reminder, I’m interested in hearing from companies that enable customer experience management, provide marketing services (including agencies and consultancies) and support innovation agenda items. If you are interested in briefing Constellation Research on your marketing technology, visit […]