Category Archives: Media

How to plan for Twitter media

I was in Minneapolis last week for a session for marketers hosted by Twitter. I had two big takeaways:

1. The stats

  • Twitter has 100 million active users. Over 600,000 new accounts are added daily.
  • Not everyone tweets; 40% of users just listen. They’re seeing one billion tweets produced every 4.5 days.
  • Over half of Twitter’s active user base is on mobile. Enhancements like the upcoming iOS5 integration will drive further mobile usage along with overall user base growth. It’s a bit premature to think that Facebook will become the web.

2. You need to plan.

Asset allocation and your marketing budget

If you’re a marketer, what percentage of your spend should be allocated to emerging channels, e.g. social media and mobile platforms? And within those channels, how should investments be directed? Instead of giving in to the most persistent sales person or using a dartboard to randomly make decisions, adapt an approach from financial services. Earlier …

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Revisiting the media consumption diary

Almost three years ago, I started thinking about a media consumption diary while researching and analyzing advertising trends. When I finally got around to tracking my behavior, I found it difficult to keep track of time even while recording items up to several times a day. Flash forward to last week, when I was speaking …

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More on social media and socialism

Stowe Boyd says that I've gotten into a conflated muddle with thinking on why social media isn't socialism. I disagree. To Boyd's post, there's little "shared meritocratic ethos" in today's web; for example, I'm feeling a lot of heat around the idea of getting paid, e.g. Izea and Twply, not to mention Twitter phishing. In contrast, Jon …

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Social media isn’t socialism

If you’ve started blogging, photosharing, or tweeting to any extent, then you’ve witnessed firsthand the “social” nature of social media.  Individuals post opinions and ideas, share emotions, and exchange thoughts on topics ranging from mundane to profound. As for me, I love LOLcats as much as I love social psychology.  Socializing increases the value of …

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The Media Consumption Diary

Earlier this year, Jeremiah posted about his media consumption diet.  I had a follow up idea in mind for about seven months and finally got around to it last week – the media consumption diary. In my response to Jeremiah’s post, I thought about my use of/exposure to (mostly) measured media channels.  For the past …

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The media consumption diet

Jeremiah Owyang, part of the Media 2.0 Workgroup, posted on his media consumption diet.  Chris Saad and Brian Keith followed his lead.  The commonalities aren’t too surprising – lots of internet, little traditional media. What’s notable is the fact that these early adopters are engaged with media channels in inverse relationship to the amount of …

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