Acxiom makes a compelling argument for retaining data for ad targeting — but will consumers care?
Tag Archives: advertising
Promoted Tweets: A Necessary Evil
Twitter’s much anticipated advertising platform launched yesterday. The analysis has been measured but mostly leans positive…I suspect that in most cases, industry watchers know that it’s crazy to bet against Twitter. (Of course.) But my friends at Forrester, Edelman, and Altimeter don’t seem to be “making the call,” so I’ll go ahead and say it: …