In February 2008, I co-authored a Forrester report called The Connected Agency with Mary Beth Kemp (who is now at Ogilvy in Paris). At the time, we observed that different types of agencies faced different challenges: Traditional agencies were stuck in mass media mindsets Digital agencies understood interaction but lacked branding chops Specialists were creating […]
Yesterday, IBM announced expansion plans for its Interactive Experience professional services practice. The numbers align a bit too perfectly: 10 new labs, $100M investment, and 1,000 new roles.
Great brands need to be thinking about what’s beyond social business. R/GA is focused on functional integration and helping brands move beyond the mainstream.