What’s in a name? #gTLD

What’s in a name? that which we call a rose
By any other name would smell as sweet;

– Shakespeare, Romeo and Juliet

With the rollout of new gTLDs, it’s just a matter of time until the .com addresses we have grown familiar with over the past 15 – 20 years start to disappear. Here are the domains that are available today and coming soon, via IANA.

Major brands and organizations have already lawyered up and brands like Gucci, Ralph Lauren, Oakley, USPS, Google, Amazon, and others are battling it out in the courts over new domains. I spoke with DomainSkate last week and their blog is a good resource; the company estimates that over 1,400 new domains will become available in 2014.

As if digital marketing didn’t change fast enough — here’s one more issue that marketers need to add to the to-do list; file under brand + SEO.