Do luxury brands need social media? Luxury brands are defined in part by their exclusiveness and inaccessibility; social media rebalances power and control via its inclusiveness. So how should these brands get involved?
Everything that should be digital will be
Do luxury brands need social media? Luxury brands are defined in part by their exclusiveness and inaccessibility; social media rebalances power and control via its inclusiveness. So how should these brands get involved?