Salesforce’s ExactTarget Marketing Cloud combines Radian6 and Buddy Media into the Social Studio

The Salesforce ExactTarget Marketing Cloud Radian6 Buddy Media Social Studio is an inevitable step towards consolidation and single-source management of the customer relationship/experience.

Oracle launches the Oracle Marketing Cloud

Yesterday¬†Oracle formally announced the launch of the Oracle Marketing Cloud. If you’ve been watching the industry, you may be wondering “didn’t they already have a marketing cloud?” They’ve had all of the pieces, yes. Before yesterday there was an Oracle Social Cloud¬†comprised of the solutions formerly known as Vitrue, Collective Intellect, and Involver. And the …

Spredfast and Mass Relevance merge: What it means for marketers and SMMS vendors

On April 2, 2014, social relationship platform Spredfast announced that it had merged with content curation platform Mass Relevance. I spoke with CEO Rod Favaron about the deal and what it means for the rapidly changing marketing technology space. The facts The new company will be called Spredfast Mass Relevance stock will be converted into …

Endgame: Social Business Platforms

Three early social business platform leaders are emerging (Adobe, Oracle, Salesforce), while point solutions will continue to struggle and consolidate over 2014.