Salesforce’s ExactTarget Marketing Cloud combines Radian6 and Buddy Media into the Social Studio

The Salesforce ExactTarget Marketing Cloud Radian6 Buddy Media Social Studio is an inevitable step towards consolidation and single-source management of the customer relationship/experience.

Oracle launches the Oracle Marketing Cloud

Yesterday¬†Oracle formally announced the launch of the Oracle Marketing Cloud. If you’ve been watching the industry, you may be wondering “didn’t they already have a marketing cloud?” They’ve had all of the pieces, yes. Before yesterday there was an Oracle Social Cloud¬†comprised of the solutions formerly known as Vitrue, Collective Intellect, and Involver. And the …

Endgame: Social Business Platforms

Three early social business platform leaders are emerging (Adobe, Oracle, Salesforce), while point solutions will continue to struggle and consolidate over 2014.