Customer relationship management has been a difficult and expensive concept for many businesses to operationalize into reality. The rise of social media offers new opportunities and challenges, creating new intelligence sources while requiring new tools to manage unstructured information flow. I’ve adapted a couple slides from my colleague Dion Hinchcliffe, which you can download within this post.
I’m hosting a webcast next week with the newly merged Scout Labs and Lithium Technologies. We’ll be discussing Social CRM – for more details and to register, use the link within this post.