Spredfast and Mass Relevance merge: What it means for marketers and SMMS vendors

On April 2, 2014, social relationship platform Spredfast announced that it had merged with content curation platform Mass Relevance. I spoke with CEO Rod Favaron about the deal and what it means for the rapidly changing marketing technology space. The facts The new company will be called Spredfast Mass Relevance stock will be converted into […]

Three Wildfire alternatives

I’ve spoken with two vendors this week that are experiencing an influx of inbound interest based on Wildfire’s impending shutdown. I’m also discovering that not all buyers are ready to commit to the idea of a massive integrated social business platform. If you find yourself in a position to explore Wildfire alternatives, here are a […]

Endgame: Social Business Platforms

Three early social business platform leaders are emerging (Adobe, Oracle, Salesforce), while point solutions will continue to struggle and consolidate over 2014.