Last week I was at the SAP CRM 2014 conference. I’ve never been to an SAP conference before but I was told that SAP has an interesting play for the marketing cloud space. What I heard and saw in Las Vegas wasn’t a competitor limited to marketing clouds, but instead an offering that’s a comprehensive …
Tag Archives: srp
Three Wildfire alternatives
I’ve spoken with two vendors this week that are experiencing an influx of inbound interest based on Wildfire’s impending shutdown. I’m also discovering that not all buyers are ready to commit to the idea of a massive integrated social business platform. If you find yourself in a position to explore Wildfire alternatives, here are a …
Endgame: Social Business Platforms
Three early social business platform leaders are emerging (Adobe, Oracle, Salesforce), while point solutions will continue to struggle and consolidate over 2014.