I took over as CEO of Barbarian Group in December 2015, tasked with turning an agency around that was in worse shape than anyone (i.e. executives, employees, clients, media, auditors, holding company) realized.
Despite the beating that the agency has taken in the media, the actions we’ve taken over the past three quarters have allowed the agency to continue producing great work for global brands and left the financials cleaner and more transparent than they’ve been for many years.
With this phase of transformation complete, I made the decision to separate from The Barbarian Group and Cheil Worldwide. Businesses require different management styles depending on the challenges they face — one size fits all doesn’t work. Now TBG needs a new leader to take its cleaned-up slate and write a new future into reality. Will it be awesome? For all of the Barbarians still on board, I hope so.
One more thing: don’t believe everything you read in the trades. Many articles are tipped by people with personal agendas and written for today’s Gawker-engendered media environment, designed to maximize clicks, shares, and gossip. The truth is out there, but only half of it will ever make Agency Spy.
And now my watch at TBG has ended. Time to begin the begin.