I participated in a panel at SXSW yesterday called "My Boss Doesn't Get It: Championing Social Media to the Man." Michael Wilson, CEO of Small World Labs, moderated; my fellow panelists were Miles Sims (also Small World Labs), Rebecca Caroe (Creative Agency Secrets), and Christian Caldwell (American Heart Association).
It's difficult to take great notes and actively participate, so here are some great recaps on the session:
- Suzanne Minassian: SXSW Session Recap: My Boss Doesn’t Get It: Championing Social Media to the Man
- David Lee King: SXSW2009: My Boss Doesn’t Get it: Championing Social Media to “the Man”
- SXSW Notes: My Boss Doesn’t Get It - Championing Social Media to “the Man”
- Synch.rono.us: SXSW Session Recap - Championing Social Media Projects
- Chris Unitt: SXSWi Notes: My Boss Doesn't Get It
In addition to these, the real-time Twitter reactions were tagged #swl. Great questions from the audience. Thanks to everyone who attended, live and virtual!
Before the session, I shared thoughts on SXSW and social business with KXAN, Austin's NBC affiliate.
I've run into lots of great people around town so far. And there are LOTS of people around. What I wonder: if registration is up 30% over last year - in this economy - what's it going to be like next year, when things have hopefully turned around? I'd say it's a safe bet to reserve a spot on your calendar for March 12 - 16, 2010.
Peter,
Wish that I could have been there. From the notes, it looks like either the ROI argument is losing its kung fu grip on the executive decision making process or that people are finding innovative ways to tell the ROI story... Either way, its good news for connection. :)
-chris
Posted by: Chris Hall | 18 March 2009 at 07:57 AM