An unexpected package showed up at the office for me recently. Much to my delight, it was a gift of Fledgling wine. About a month ago, Twitter launched The Fledgling Initiative to “craft awesome wine for the benefit of Room to Read, a non-profit organization extending literacy and educational opportunities to children worldwide.”
How do Twitter, wine, and literacy relate? The program embodies “two things that are at the core of Twitter’s mission: providing access to information and highlighting the power of open communication to bring about positive change.” For each bottle of wine sold, a donation will be made to support books, libraries, and literacy.
As Dachis Group continues to assist brands in becoming more social businesses, we’re building our own organization in the same direction. This effort inspires me to think about how my company can find new, creative ways to embody social business.
If you have some time to learn more about The Fledgling Initiative, consider supporting the cause today with a tweet or a donation.