MIT Sloan Management Review and Social Business By Design

We are well into the mainstreaming of social business. In this interview with Robert Berkman of MIT Sloan Management Review, my Social Business By Design co-author Dion Hinchcliffe discusses how “companies are at a stage of disillusionment with social business, but building social media literacy, integrating initiatives, and connecting social tools to how work gets done will help ensure success.”

More: MIT Sloan Management Review: How Companies Can Move Past a Trough of Disillusionment in Social Business

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Being: Peter Kim