Three early social business platform leaders are emerging (Adobe, Oracle, Salesforce), while point solutions will continue to struggle and consolidate over 2014.
Far from condoning revolution, management can harness the collective efforts of seemingly self-guided individuals for corporate gain under the umbrella of “social business.” – See more at: http://panelpicker.sxsw.com/vote/23208
MIT Sloan Management Review: How Companies Can Move Past a Trough of Disillusionment in Social Business
Great brands need to be thinking about what’s beyond social business. R/GA is focused on functional integration and helping brands move beyond the mainstream.
Four years ago, I saw a market opportunity and left Forrester Research to start Dachis Group. We outlined that opportunity for the world and gave it a name: social business. Dion Hinchcliffe and I co-authored a book that endcaps what we’ve seen so far. Today, the social business market has matured. Companies are devoting budget and staff to social …
I’m in Miami. And when I’m in Miami, I think about the city’s heyday in pop culture, during the mid- to late 1980’s. And when I think about the music from that time and see signs for A1A, I think about Vanilla Ice. Whether he knew it or not, Mr. Ice was a social business …
Although the social business game evolves continuously, I sense that the pace of change has slowed a bit. So how are you taking advantage of the market conditions?
The main office finally wants to activate social business programs – great. Now, are the front lines ready to follow through? This panel proposal for SXSWi 2011 will focus on getting the organization activated from top to bottom.
Interested in learning more about social business “centers of excellence”? If so, you might like this panel proposed for SXSWi 2011.
My colleague Dion Hinchcliffe has shared some wonderful guidance to help sort out the social business landscape. For more detail on the Social Business Power Map for 2010, read on.