Reminder from an anonymous coward

Breaking a three year streak, I'm not writing about Super Bowl ads this year.  If I had investigated anything, I'd have analyzed social media campaign integration.  But something struck me as dissonant when I realized that I rarely watch TV ads – so why should I suddenly care now? Looking back, my first Super Bowl ad …

Shifting The Line in Social Media Advertising

Over the weekend, I learned that Anna lost her phone. Jade and Luca did too.  You can find out more on their Facebook pages (linked).  And let me know if you notice anything odd about them… We've been discussing social media marketing on this blog for the past couple of months. While updating the list of …

Don’t believe the hype (it’s a sequel)

In the summer of 1999, I was subletting a place near Harvard Square while working at Fidelity Investments.  Near the end of the summer, my high school friend Dave moved to Cambridge to start his first year at HBS.  This was back when a book like Year One was invaluable, way before every student thought …

Guerilla allergy marketing – effective?

  1-800-4-ZYRTEC    Originally uploaded by Pete Kim. Seen on the streets of Boston.  Amanda mentioned this on Adrants.  Wonder if the pulled tab was a prospect or PR? Cheap.  Effective? Calling the number sends you to what’s essentially a 40-second radio commercial.  "For more information visit zyrtec.com." At least it’s different, I guess.  Let …

Connecting the Connected Agency conversation

About two weeks ago, Forrester published the Connected Agency report.  As expected, the reactions have been both positive and negative; if everyone agreed about the shape of agency of the future, then the research wouldn’t have been worth writing. I do, however, see a rough separation in sentiment between digital agencies (positive) and traditional agencies …

The Connected Agency

Forrester published a piece yesterday that takes a hard look at the future of advertising agencies.  It’s what used to be called, in Forrester parlance, a "Big Idea," i.e. a concept not necessarily in practice today, but best practices looking 5 to 10 years out and beyond.  (The first Big Idea I wrote was called …

Engagement and SB XLII Ads

Think back about the game.  Do you remember any of the ads – without any aided recall?  Did any of them really "engage" you? For $3 million, I was curious about how engaging the ads would be.  I do marketing/advertising research for a living which means my perspective is biased. To refresh your memory, going …

Read between the lines: Google and TBWA

Last week, I moderated a Sapient-sponsored panel discussion on the state of the marketing organization.  At the same event, there was a session described as simply "Andy Berndt, Managing Director, Creative Lab, Google."  If you recall, this executive appointment caused quite a bit of speculation that Google might have plans to start their own ad …

Facebook ad targeting examples

Facebook advertising has changed significantly over the past year.  Seems to me that ads used to look like flyers you’d find stapled to a campus kiosk, with messages like "futon for sale" or "a capella concert this Friday night."  Now, ad serving on Facebook has gotten mainstream, which means…it’s terrible.  Granted, it only breaks one …