Predictions: from trash to treasure

Usually, year end “what’s next in marketing” predictions are a bunch of BS. Last November, I was asked to contribute thoughts to a roundup of The best ads of 2015. Here’s what I wrote: “My favorite advertisement of 2015 was the New York Times declaring that it’s not dead yet. Its promotion with Google Cardboard, MINI, […]

The Next Decade of Social Media

Last week, I shared some thoughts on the next decade of social media at the 2015 Cannes Lions festival. The key points are highlighted in this Guardian article: Gone Shoppable Snackable Automated Connective Filtered Integrated Chinese Subcutaneous Empowering More coverage of the talk is available in these write-ups: “Ten social media trends that will shape marketing over the […]

Do we have an obligation to Like?

Every survey that I’ve seen in the past five+ years talking about sources of consumer trust always show recommendations from a friend as the highest rated. Nielsen’s Global Trust in Advertising and Brand Messages report is the latest, finding that 84% of respondents across 58 countries rate word-of-mouth recommendations from friends and family as the […]

How far would you campaign for “real beauty?”

All around the United States, it’s school picture time. A friend of mine uploaded this to Facebook and commented that her school is offering to retouch photos for $10. In my school district, the option only costs $5. We applaud marketers – Dove, Nike – for promoting the use of more “realistic” models in advertising. […]

Instagrammers doth protest the T’s & C’s too much, methinks.

Now, the image [Jasmine Mikulski] shot is a billboard off IH-35, perched atop the Whip In near the Woodland Ave. exit. It was put up by Ben & Jerry’s, which hosted a contest to find the best Instagram photos expressing the hashtag “#CapturingEuphoria.” Though she didn’t win any money…she’s enjoying the attention from having her […]

Is #RoyalWedding an early warning sign?

TechCrunch reports on "The Pitfall Of Twitter’s Promoted Trends." Long before social media had reached critical mass, advertisers were reluctant to place ads on MySpace. The main concern of big brands was their new high performance shoe or high paid celebrity endorsement banner being placed next to a schlocky user profile. Brands got over it […]

Four good examples of social media campaigns

Earlier this month, I led judging in the social media strategy category for the 4A’s 2010 Jay Chiat Awards. A couple years ago, I assembled a list of 300+ social media marketing examples with help from dozens of contributors. This time I requested the help of some friends to judge the fourteen entries: David Armano, […]

2010 Jay Chiat Awards: Call For Entries

This is a brief and long overdue post…I’m honored to be participating in the AAAA’s 2010 Jay Chiat Awards as chair of the social media strategy category. Assisting me with judging the category are some people you may know: David Armano, SVP Digital at Edelman Joseph Jaffe, Chief Interruptor at Powered Jeremiah Owyang, Partner at […]

Promoted Tweets: A Necessary Evil

Twitter’s much anticipated advertising platform launched yesterday. The analysis has been measured but mostly leans positive…I suspect that in most cases, industry watchers know that it’s crazy to bet against Twitter. (Of course.) But my friends at Forrester, Edelman, and Altimeter don’t seem to be “making the call,” so I’ll go ahead and say it: […]