The truth is out there

What is the capital of Tajikistan?

Is there life on Mars?

Who will win the 2013 World Series?

All knowledge falls into one of three categories: the known, the knowable, and the unknown.

Now, think about measuring business results in social media.

Enterprise 2.0 yields to Social Business

Attendees of the Enterprise 2.0 conference this week in Boston were welcomed by this banner: I welcome this messaging as acknowledgement that social business is the end game and highest order theme for the work our industry is focused on. Enterprise 2.0 has roots firmly in technologies – CRM, collaboration, social networks. Social media marketing continues […]

An outsider’s thoughts on Enterprise 2.0 #e20 #e2conf

I’m returning from TechWeb’s latest Enterprise 2.0 conference in Santa Clara. I first attended the event last summer and was curious to see how the space has evolved over the past 18 months. It’s evolved quite a bit. The conference originally started as the Collaborative Technology Conference. The Enterprise 2.0 label has been in play since 2007. […]

Dion Hinchcliffe joins Dachis Group

Dachis Group is off to a great 2010 and hope you are as well. Over the past two years, the company has been putting pieces in place to help companies make Social Business Design a reality. I’d like to think we make a little bit of progress toward that goal every day, but today is […]

Analysis: McKinsey’s enterprise web 2.0 survey

McKinsey & Company recently released the results of a survey called "Building the Web 2.0 Enterprise" (free with registration).  Here’s what I found interesting for those responsible for making social technologies work. 1) Social technologies are bigger than just marketing and PR campaigns.  They’re helping to reinvent the organization.  Companies satisfied with their experience with […]