Thinking that faster speeds are the equivalent of faster horses is myopic and an attempt to preserve the status quo.
A year from now, we’re going to look back on what happened this year and declare that it was finally the “year of mobile.” Here’s why: Devices. Mobile phones have been getting more sophisticated, as operating systems evolve, batteries live longer, and processors run faster. And it’s not just phones – netbooks have been hot […]
Confused about mobile marketing? Don’t be. If you’re an interactive marketer, you probably already know more about the channel than you think. Forrester clients can learn more in a piece of research we published yesterday. Here’s the executive summary: Eighty-three percent of marketers believe that mobile marketing will grow in effectiveness over the next three […]
As you may know, my research coverage at Forrester has shifted into mobile marketing. Last night, I moderated a panel discussion last night for MITX and we talked about the industry for a couple hours with The Weather Channel, ESPN, Carat, g8wave, and Ringleader Digital. The three biggest points that came up in discussion: Measurement. […]
I spent the day in New York at the OMMA Mobile conference. As I’ve blogged before, I’ve started covering mobile marketing and advertising as part of my day job. But 2008 isn’t going to be the year that mobile makes it big – and the longer recession looms over us, the longer mobile’s emergence will […]
As I’ve mentioned before, my research coverage has shifted to include mobile marketing. I spent the past week with Nokia in Espoo and picked up some interesting insights from our interactions. You may know that Nokia’s origins come from the wood pulp, rubber, and cable industries. You may not know that just a decade ago, […]