2010: The Year of Mobile

A year from now, we’re going to look back on what happened this year and declare that it was finally the “year of mobile.” Here’s why: Devices. Mobile phones have been getting more sophisticated, as operating systems evolve, batteries live longer, and processors run faster. And it’s not just phones – netbooks have been hot […]

US Mobile Marketing: Easier Done Than Said

Confused about mobile marketing?  Don’t be.  If you’re an interactive marketer, you probably already know more about the channel than you think. Forrester clients can learn more in a piece of research we published yesterday.  Here’s the executive summary: Eighty-three percent of marketers believe that mobile marketing will grow in effectiveness over the next three […]

Talking about mobile marketing

As you may know, my research coverage at Forrester has shifted into mobile marketing.  Last night, I moderated a panel discussion last night for MITX  and we talked about the industry for a couple hours with The Weather Channel, ESPN, Carat, g8wave, and Ringleader Digital.  The three biggest points that came up in discussion: Measurement.  […]