Forrester’s Q3 2006 Brand Monitoring Wave is now live

I began working on the brand monitoring Wave in May and wrapped up the research with publication of the documents today.  More on the process and a pretty picture of the results on the Forrester Marketing blog.  More on the personal side of the process here. The Wave is a quite intensive piece of research.  …

Regarding WOM on NPR

A great aspect of working at Forrester is the opportunity to share viewpoints from our research with the media.  I recently had a conversation with Wendy Kaufman of NPR regarding word-of-mouth marketing and the piece aired last week. The except from npr.org on the piece:  Word-of-Mouth ‘Buzz Agents’ Spread the Hype Day to Day, April …

Being: Peter Kim