One of the great things about being a Forrester analyst is the opportunity to share thoughts on my coverage area with the media.
Recently, I spoke with CNN about TV advertising for a piece in their "Welcome To The Future" series. You can see the video segment here or on this page (click the Interest Me! link in the "Watch Free Video" section). The piece took practical and realistic view of things, which you don’t see too often in TV advertising coverage. It aired yesterday on CNN and will be on Headline News and Airport Network this week.
Firefox users beware – the video player seems much better suited for IE.
UPDATE: See the video, embedded below.
Tags:
cnn, tv advertising