Last night during ESPN’s Home Run Derby, I noticed two advertisers. One was hard to miss – Century 21, the sponsor of the event. I guess the word "Home" creates a natural tie-in, if not in meaning then in pronunciation. The other was during a 30-second spot: for Snakes On A Plane.
This was the first time I’d seen the CGM phenomenon mentioned outside of the internet. I was online while watching TV, so I went to the official site and found this fan site: All Your Snakes Are Belong To Us. So much better than the high-production value "official" spot. Another case in point:
The problem is, given that the consumer content is so much broader and deeper than the mainstream, does the film have any chance of living up to its hype? Certainly a very different hype problem than the Star Wars prequels, but definitely of a similar