Yesterday, I gave the opening keynote at Forrester’s Marketing Forum. The audience was engaged and in a great mood. In a nutshell, here’s my message:
Customer centricity is easy to say – and hard to do.
We have some great bloggers here that have written recaps:
- Josh Hallett on hyku
- Julie Katz on Forrester’s Marketing Team Blog
- Marianne Richmond on the Resonance Partnership blog
The most interesting side note from the session? Six different people told me afterwards that they are familiar with the Wellesley dump. It’s a small world after all.
UPDATE: Got feedback on the scoring – I was the highest rated speaker of the event. Good times!