Making Customer-Centric Marketing Real

Yesterday, I gave the opening keynote at Forrester’s Marketing Forum.  The audience was engaged and in a great mood.  In a nutshell, here’s my message:

Customer centricity is easy to say – and hard to do.

We have some great bloggers here that have written recaps:

The most interesting side note from the session?  Six different people told me afterwards that they are familiar with the Wellesley dump.  It’s a small world after all.

UPDATE:  Got feedback on the scoring – I was the highest rated speaker of the event.  Good times!

Being: Peter Kim