Consumers Don’t Trust Advertising

Buzzmetrics_bamMax Kalehoff points out a Nielsen Buzzmetrics brand association map outlining terms associated with advertising in blog chatter.   The "inner circle" represents most frequent terms, grouped into four categories:

  • Media:  commercials, ads (makes sense)
  • Stakeholders:  marketers (naturally)
  • Campaigns:  dollars, revenue (ok…)
  • Negative associations:  false, misleading (uh oh)

This mirrors Forrester’s data that only 6% of North American consumers agree with the statement "Companies generally tell the truth in advertising."

Interesting stuff.

Being: Peter Kim