Max Kalehoff points out a Nielsen Buzzmetrics brand association map outlining terms associated with advertising in blog chatter. The "inner circle" represents most frequent terms, grouped into four categories:
- Media: commercials, ads (makes sense)
- Stakeholders: marketers (naturally)
- Campaigns: dollars, revenue (ok…)
- Negative associations: false, misleading (uh oh)
This mirrors Forrester’s data that only 6% of North American consumers agree with the statement "Companies generally tell the truth in advertising."