Last week, I wrote about my company's thinking about social media, technology and why it's time to transform. People responded in the comments, on Twitter, and on your own blogs. Some people supported the idea, some people were dismissive, others were confused. In any case, many points raised are worth elevating and being reblogged to take the discussion further.
"Remember when everyone was talking about the promise of eBusiness? You might have been around when we were saying that eBusiness is business, meaning that it's just another set of tools and channels to do what what most every business is interested in: improve productivity, reduce costs, increase sales and earn profits. The application of social media for business is no different and at some point, just like we don't walk around talking about eBusiness, we might not be talking about SM or perhaps even social business."
Talking about our company's philosophy will take time to fully unwind. The thoughts I've shared on this blog have always been a manifestation of corporate transparency. Transparency comes in different forms; BzzAgent's Beelog was a five-year transparent window into the company. This blog is another. I've been working at this company (name TBD) since July 2008 and what I've written here reflects what we're working on, e.g. community. It's part of how we think business should be done.