A couple weeks ago, I had a public, online conversation with Gary Vaynerchuk aka @garyvee. He’s on a PR blitz to promote the release of his new book “Crush It.”
If you’re not familiar with Vaynerchuk, he’s a self-trained wine expert who has used social media, online video in particular, to drive exponential growth in his family’s wine business. At the same time, he’s built a kingpin personal brand, signing a seven-figure, ten-book deal in Spring 2009. Vaynerchuk stands as proof of how participating in one’s customer ecosystem leads to business success.
To view the entire conversation, visit The Dachis Group Collaboratory.
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