Why bigger is better for brands at SXSW

South by Southwest (SXSW) Interactive 2015 is over and by all accounts it was bigger than ever before. This was my seventh consecutive year attending and speaking and I’ve witnessed this evolution firsthand. More so than in any prior year, my week in Austin left me with the impression that SXSW matters more than ever for […]

Six years, $60 million, and all I got was this stupid hoodie.

Voting for SXSW 2015 sessions has started. If I get the chance to speak next year in Austin, I’d like to tell you about the last six years of my working life. Between 2008 – 2014, I committed my time, energy, and intellect to build a startup company as the first employee into a multi-million dollar, multi-national social […]

SXSWi 2011: Social Media Policy

You’re not still using a social media policy that you found on the internet and ran a find-and-replace using your company name, are you? If so – even better, if you’re not – you might find this SXSWi 2011 panel covering how social policies affect company culture of interest.