Over the weekend, I created a framework to port A List of Social Media Marketing Examples into a wiki. I also invited the 166 people who've left comments on that post to become the initial collaborators in the new effort. (At least I tried to…Google Sites seems to have had a delivery problem. If you think you should have a login, try your existing email address – it may already be setup.)
One of the benefits of doing so manifests in the framework, which allows users to sort information by different categories. In an early experiment, I had created an alphabetical directory by company name, with 26 pages. Continuing with that approach would've meant replicating efforts to relist examples by channel, industry, or geography.