I’ve spoken with two vendors this week that are experiencing an influx of inbound interest based on Wildfire’s impending shutdown. I’m also discovering that not all buyers are ready to commit to the idea of a massive integrated social business platform. If you find yourself in a position to explore Wildfire alternatives, here are a …
Category Archives: Social computing
An Analyst’s Look Back at Facebook
Looking back at my first briefing with Mark Zuckerberg in 2006 and my key takeaway from Facebook’s success.
Should brands jump into Jelly?
Brands with the bandwidth and budget should certainly get involved with Jelly — in a way that integrates with social, digital, and overall marketing strategy.
Information overload > filter failure
Source: “Push to exploit an ocean of information,” Financial Times, December 9, 2012. Tweet
sCRM: Stop me if you think you’ve heard this one before
Two weeks ago Oracle acquired social media management (SMM) tool Vitrue and yesterday Salesforce.com’s $689 million acquisition of Buddy Media was confirmed.
Although these deals may be great for the acquired companies and the start of an era of social software consolidation, I can’t shake the feeling that this matters very little, if at all, to client-side marketers.
Tools for herding cats
My company Dachis Group has a tool called Social Portfolio Insight to help brands manage their social presences.
Today, Jeremiah at Altimeter Group has released a report looking into 27 social media management tools used by brands to activate their social media accounts – 178 on average at each company.
The report is embedded below.
Social Media Mythbusters
Last week I was at Web 2.0 Expo in New York. You can read a summary of the presentation at Portfolio.com and see the slides below. Social Media Mythbusters View more presentations from Dachis Group Tweet
Charlene Li on Open Leadership
Last week I discussed the updates to Groundswell and I’d be remiss if I didn’t highlight the continuing work of co-author Charlene Li. Charlene has been a trusted advisor to marketing leaders for over a decade, helping make sense of search and portals in the early days and then building awareness and understanding of social …
Should you be checking in on Foursquare?
I wonder, just because you can check in on Foursquare, should you? Users do what they want and “unintended” uses often surface interesting emergent outcomes. I’ve heard of a few situations that make me wonder if there really is no right or wrong way to be using the service…
Simple thoughts on Facebook’s complex plan
One of the biggest stories in social media this week is Facebook’s plan to make their social graph platform ubiquitous. A few things to keep in mind: network effects, natural monopolies, and costs…