Sharing “Social Business By Design” #SBBD

Today is the official publication date of Social Business By Design. It’s been a whirlwind three-year journey from the original blog post that introduced the world to “social business” to a full book describing how to make strategy and tactics succeed.


  • If you’re a seasoned social business practitioner, you’ll find value in the frameworks, outlines, and visual thinking. As one early reviewer wrote, “the graphics in this book are worth the price of the book alone.” We relied on the information design talents of our colleagues formerly known as XPLANE to help make the 30+ graphics make sense, in addition to the decades of strategy, technology, and marketing experience incorporated into our thinking.

We’re happy to share parts of the book with you in this excerpt in Fast Company and a download of Chapter 5. If you want more, the book is available at and 800-CEO-READ (< best price).

To support the book launch, Dion and I will be speaking at events around the world. In the near term, we are available to speak at select conferences and private corporate events in exchange for a bulk purchase of Social Business By Design that you keep. We’ll do this, depending on location, in lieu of a traditional fee. Win-win.

For more information, contact us at sbd-at-dachisgroup-dot-com.

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