It’s impossible to login to an Apple account via iTunes if you have cookies blocked in Safari.

So when I want to use my Apple account on iTunes for any reason, I need to open Safari, go to Preferences / Privacy / Block Cookies – Never, then close and reopen iTunes.

Then it works. I guess tying these two apps together has some rationale to some architect, but it’s not very logical for a regular user. I would guess that any iTunes users on Windows never run into this issue.

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    1. Thanks a million. I was on the verge of a mental breakdown. I wish to the developers and product designers at Apple a lifetime of diarrhea

  1. Thank you! Thank you! Thank you! I’ve had this problem for almost a year and had given up!!! This fixed it!

  2. I use a PC and it’s asking for mine every time, too. It asks for my password for getting automatic downloads or something. It was asking me for my password on my iPhone a bunch but hasn’t done that lately.

  3. Thanks, it appears to be working. However, now I will not be using Safari any more if I can’t at least block third party cookies.

  4. Thanks so much! I was being driven to drink by the repetitive futility of apple prompting. So appreciative for the solution!

  5. THANK YOU! I was about to buy a new Mac because I thought this problem was a result of the age of my computer. ITunes support did not recommend this after 2 calls each over an hour long. Found your site via a google search of the problem…thank you so much.

  6. The problem is still there with iTunes on Mac OS Sierra 10.12.6. Even though I had ‘allow cookies from sites that I visit” checked, I kept being prompted for my iTunes password for every app update. The I checked ‘Always allow passwords’, no more prompts.

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Being: Peter Kim