This is the third instalment of my irregular Minority Report. Previous instalments include Chapter 3, Expatriates and the Patriots, and London, Part 2. I accepted a job offer on Wednesday 22 June 2016, which would take me from New York to London. On Thursday 23 June, the people of the United Kingdom voted to leave the […]
O2O has been receiving increased attention along with the rise of e-commerce. But many tactics are merely incremental variations on old offline concepts. Making O2O work with a modern approach requires understanding three key concepts.
I’ve spent the past couple of weeks in Seoul getting up to speed on my team’s capabilities as well as our assets across the network. Last week, Cheil client Samsung introduced a new digital showroom experience called “CenterStage.” I just got here so I can’t take any credit for the build, but I can certainly be […]