If there’s one lesson the world can agree on from the coronavirus pandemic, it’s that humans need face-to-face contact. Most people have tolerated lockdowns for the benefit of the greater good, but it’s clear that the world misses in-person interactions. The world has adapted – at least temporarily – to the current state of affairs, …
Category Archives: Retail
Minority Report: Chapter 3, Part 3
This is the third instalment of my irregular Minority Report. Previous instalments include Chapter 3, Expatriates and the Patriots, and London, Part 2. I accepted a job offer on Wednesday 22 June 2016, which would take me from New York to London. On Thursday 23 June, the people of the United Kingdom voted to leave the …
O2O is an opportunity to outperform
O2O has been receiving increased attention along with the rise of e-commerce. But many tactics are merely incremental variations on old offline concepts. Making O2O work with a modern approach requires understanding three key concepts.