#ff @marianne

@peterkim r u ok?? — marianne richmond (@marianne) November 4, 2007   The ninth person I followed on Twitter was Marianne Richmond. I’m not sure if she’s a Cardinals fan. Marianne has been following the impacts of social media on business for years. She’s on Twitter as @marianne.   Earlier posts in this series: October …

Panopticons and social behavior

“Panopticons and social behavior” was originally posted on September 26, 2008.     In the 18th century, English architect Jeremy Bentham designed the panopticon, a prison structure that allowed guards to watch prisoners without knowing when they were being observed – so that prisoners felt that they might be under watch at all times. Two …

Oreos and Real-Time Marketing: now it all makes sense.

“The researchers also analyzed the Oreos’ effect on the rats’ brains by looking at the number of neurons in the nucleus accumbens – the brain’s “pleasure center” – that were activated while eating…the rats eating Oreos experienced more pleasure than the animals being injected with drugs.” — “Oreos as ‘addictive’ as cocaine in lab rat …

#ff @MarketingProfs

@peterkim Yes — I sat on the runway at Logan for four hours last Wednesday, with nothing but Twinkle for entertainment! — Ann Handley (@MarketingProfs) January 11, 2009   The eighth person I followed on Twitter was Ann Handley. One time, I gave her a pony. Ann is the Chief Content Officer of MarketingProfs and …

The five-tool employee

“The five-tool employee” was originally posted on July 26, 2008.     Over the years, I’ve spoken to a lot of people about career paths. Most people are usually exploring the “what if” possibilities of a job switch and not ready to actually put some money on the table to make things happen. There’s nothing …

#ff @maxkalehoff

My buddy @peterkim is leaving Forrester Research to join a startup. http://snurl.com/30qod — Max Kalehoff (@maxkalehoff) July 18, 2008   The seventh person I followed on Twitter was Max Kalehoff. I first met Max when we found ourselves sitting next to each other on a shuttle bus to dinner at the second ever WOMMA conference. …

Is email social media?

In the spirit of Throwback Thursday, I’m going to start excerpting posts from the past seven years. “Is email social media?” was originally posted on April 27, 2011.     Facebook is social. Twitter is social. Discussion and message boards are social. But more people would say that email is not. Gartner makes two important …

Twitter’s IPO: gold in the data mine

  “Twitter’s data business has rippled across the economy…serving up putative insights to product developers, Hollywood studios, major retailers and—potentially most profitably—hedge funds and other investors.” — “Twitter’s Data Business Proves Lucrative,” The Wall Street Journal, 6 October 2013. It’s not the $47.5 million in revenue to Twitter that’s the prize — it’s what brands …