Everything that should be digital will be
I just had another piece of Forrester research publish – this one on brand monitoring. Lest you think I went on a Kerouac-ian benzedrine + caffeine writing tear…I didn’t (but what’s the frequency, Kenneth?). As you may know, I’ve been following the brand monitoring market for a couple of years and since publishing the Q3 …
Continue reading “Three key applications for brand monitoring”
Despite the record prices for Super Bowl XLII spots, I just haven’t been able to get into the hype. Why? Because I care more about the Patriots finishing 19-0. And if you recall what happened with last year’s ads, I’m telling you that not much is going to change. Consumer Generated Ads – looks like …
As I’ve spent more time on Twitter, the way I use the site/service has changed. A part of that is becoming familiar with features and functionality, as well as assimilating changes as they occur, e.g. tracking. But by far the biggest factor that has changed the way I think about Twitter involves the number of …
When I talk about Twitter to corporate audiences, a very common reaction is "I just don’t get it." Hence, the post title. If you want to learn more about microblogging check out this report (client access only). Our data shows that 6% of US online adults use Twitter regularly. If you want to reach an …
Hey – did you catch this report from Pew? It’s called The Future Of The Internet II and was released in late September, but was just recently brought to my attention. The research inquired as to "how technology might evolve" and "the impact of this evolution." Here are some of the thoughts I shared that …
We’re heading into the afternoon track sessions of Day 1 at the Forrester Consumer Marketing Forum EMEA – Integrating Social Media. The sessions from this morning have been well-received and Michele Bouquet from our Amsterdam office is taking a different approach to live-blogging the event. She’s taking the unanswered audience Q&A cards and following up …
Continue reading “Forrester’s Consumer Forum EMEA – Integrating Social Media”
Totally bummed that I can’t make this one: MIT’s Futures of Entertainment conference, November 17 & 18. Looks like they’ve lined up great speakers focusing on great content. Best of all, it’s free. If you’re in the Boston area, I’d highly recommend you check this out – I’ve been keeping up with the C3 blog …
Continue reading “MIT’s Futures of Entertainment Conference”