My first business card Originally uploaded by Pete Kim. I received my first "real" business card during an Arthur Andersen internship. I didn’t have many people to exchange them with, but I did have hundreds of embossed heavy-weight scraps of paper that made me feel important. Last week, I was sorting through handfuls of business …
Author Archives: Peter Kim
The five-tool employee
Before I get into this post, first of all – thank you. I’m flattered by the reaction to my last post about making a career transition and your well wishes. Part of what I’ve been doing for the last week has been speaking with people about jobs. Some are looking to join me. Others are …
Now’s the time, the time is now
Today is my last day at Forrester Research. On Monday, I’ll officially be joining Jeffrey Dachis to build a new company focused on enterprise social computing. You may have heard about this venture a few months ago. Why am I leaving? Because I believe this new company offers both professional and personal growth opportunities. I’ve …
Companies CAN’T “join the conversation”
My colleague Jeremiah recently posted about why some don’t need to join the conversation. He makes two key points: Brands can and should use a combination of social computing tools can help brands engage individuals – e.g. voting, tagging, and sharing – which are not "conversational." All people do not want to participate with you …
I want to believe [that Twitter is useful]
Why Twitter is Over Capacity Originally uploaded by Jeremiah Owyang. Twitter – do you love it or hate it? I think your response to that question depends on why and how you use the application. This drives the type of content you’ll find valuable, the number of people you follow, and how you …
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Webcast with Visible Technologies and Microsoft
On Thursday May 22nd I’ll be participating in a webcast with Blake Cahill from Visible Technologies and Marty Collins from Microsoft. We’ll be talking about "Unlocking Social Media’s ROI through Engagement & Participation." Registration is free and we’ll begin at 10 am Pacific/1 pm Eastern. If you are on the fence about brand monitoring or …
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Three key applications for brand monitoring
I just had another piece of Forrester research publish – this one on brand monitoring. Lest you think I went on a Kerouac-ian benzedrine + caffeine writing tear…I didn’t (but what’s the frequency, Kenneth?). As you may know, I’ve been following the brand monitoring market for a couple of years and since publishing the Q3 …
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An Agency’s First Step To Getting “Connected”
When queuing up this entry, I noticed that there’s no category for "agency" related posts. That’s OK because Mary Beth Kemp, my colleague and co-author of The Connected Agency report, has taken the lead on a new Forrester blog called Agency Futures. So I’m cross-posting this, there. A lot needs to happen before agencies get …
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US Mobile Marketing: Easier Done Than Said
Confused about mobile marketing? Don’t be. If you’re an interactive marketer, you probably already know more about the channel than you think. Forrester clients can learn more in a piece of research we published yesterday. Here’s the executive summary: Eighty-three percent of marketers believe that mobile marketing will grow in effectiveness over the next three …
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Talking about mobile marketing
As you may know, my research coverage at Forrester has shifted into mobile marketing. Last night, I moderated a panel discussion last night for MITX and we talked about the industry for a couple hours with The Weather Channel, ESPN, Carat, g8wave, and Ringleader Digital. The three biggest points that came up in discussion: Measurement. …