I had a short panel discussion at the ARF’s re:think conference on the gap between marketers and agencies. This being a research conference, I expected questions regarding research methodology. Fair enough. The research clearly got some audience members feeling defensive – one exchange went like this: Audience member: "What’s the purpose of advertising?"Me: "Is this …
Author Archives: Peter Kim
Making Customer-Centric Marketing Real
Yesterday, I gave the opening keynote at Forrester’s Marketing Forum. The audience was engaged and in a great mood. In a nutshell, here’s my message: Customer centricity is easy to say – and hard to do. We have some great bloggers here that have written recaps: Josh Hallett on hyku Julie Katz on Forrester’s Marketing …
Help Wanted: 21st Century Agency
I recently published a research piece on advertising agencies the marketers that hire them, called Help Wanted: 21st Century Agency. Agencies – your clients need you now more than ever. Technology change has driven consumer behavior to somewhere it’s never been before. Marketers – most of you agree that agencies aren’t ready for the change …
Happy 1st birthday to Being Peter Kim
Today’s the 1st birthday of this blog! Whether you’re subscribed to the feed or visit the site, I appreciate being able to share thoughts with you on marketing, advertising and well, being Peter Kim. I appreciate the comments and exchange of insights even more. One of the things that’s really crystallized for me over the …
So you want to be a CMO?
[New year, new blog. I’m cross-posting here from a blog I started called "Do You Have A Second?" It’s a career-related blog; in my time as a manager, mentor, peer, and employee, I received my fair share of good and bad advice. The name comes from the phrase that you often hear when someone wants …
Consumers Love To Hate Advertising
I published a new research piece last week called "Consumers Love To Hate Advertising." At first glance, this seems like a big "duh." However, the research uncovers some deeper insights. Forrester has tracked consumer attitudes toward advertising since September 2002. Things look grim, fsho. However, consumers aren’t just whining about ads anymore – they’re taking …
Mplanet – reinventing the marketing organization
My session at Mplanet was this morning. It was well-received and fun to share thoughts on the future of marketing. It’s tough to blog about yourself, so I’ll point you to Josh Hallett’s post on my session. [Photo courtesy Josh Hallett aka hyku on Flickr. Despite the way it looks, I’m not doing the running …
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Pew: Future Of The Internet II
Hey – did you catch this report from Pew? It’s called The Future Of The Internet II and was released in late September, but was just recently brought to my attention. The research inquired as to "how technology might evolve" and "the impact of this evolution." Here are some of the thoughts I shared that …
Forrester’s Consumer Forum EMEA – Integrating Social Media
We’re heading into the afternoon track sessions of Day 1 at the Forrester Consumer Marketing Forum EMEA – Integrating Social Media. The sessions from this morning have been well-received and Michele Bouquet from our Amsterdam office is taking a different approach to live-blogging the event. She’s taking the unanswered audience Q&A cards and following up …
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MIT’s Futures of Entertainment Conference
Totally bummed that I can’t make this one: MIT’s Futures of Entertainment conference, November 17 & 18. Looks like they’ve lined up great speakers focusing on great content. Best of all, it’s free. If you’re in the Boston area, I’d highly recommend you check this out – I’ve been keeping up with the C3 blog …
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