Forrester published a piece yesterday that takes a hard look at the future of advertising agencies. It’s what used to be called, in Forrester parlance, a "Big Idea," i.e. a concept not necessarily in practice today, but best practices looking 5 to 10 years out and beyond. (The first Big Idea I wrote was called …
Author Archives: Peter Kim
What’s wrong with mobile marketing
I spent the day in New York at the OMMA Mobile conference. As I’ve blogged before, I’ve started covering mobile marketing and advertising as part of my day job. But 2008 isn’t going to be the year that mobile makes it big – and the longer recession looms over us, the longer mobile’s emergence will …
Mobile insights from Finland
As I’ve mentioned before, my research coverage has shifted to include mobile marketing. I spent the past week with Nokia in Espoo and picked up some interesting insights from our interactions. You may know that Nokia’s origins come from the wood pulp, rubber, and cable industries. You may not know that just a decade ago, …
Anticipating Super Bowl XLII Ads
Despite the record prices for Super Bowl XLII spots, I just haven’t been able to get into the hype. Why? Because I care more about the Patriots finishing 19-0. And if you recall what happened with last year’s ads, I’m telling you that not much is going to change. Consumer Generated Ads – looks like …
How individuals use Twitter
As I’ve spent more time on Twitter, the way I use the site/service has changed. A part of that is becoming familiar with features and functionality, as well as assimilating changes as they occur, e.g. tracking. But by far the biggest factor that has changed the way I think about Twitter involves the number of …
Hello Brandweek readers!
If you’ve arrived here after reading my short piece in Brandweek, welcome! Here’s a quick guide to some of the most popular content here over the past year. From my feed: Brand monitoring on Twitter Facebook ad targeting examples Buzzlogic WOM ad targeting On the site: Windorphins.com Introducing: Top Marketer Blogs "I just don’t get …
Being Peter Kim in 2007
Thanks for allowing me to share thoughts with you this past year. I was quite fortunate to be invited by many clients, organizations, and associations to meet in person and discuss marketing and strategy. I’m not a great photographer; however, I threw together a small scrapbook of stuff I saw this year that you might …
“I just don’t get it.” [i.e. Twitter]
When I talk about Twitter to corporate audiences, a very common reaction is "I just don’t get it." Hence, the post title. If you want to learn more about microblogging check out this report (client access only). Our data shows that 6% of US online adults use Twitter regularly. If you want to reach an …
Consumers Don’t Trust Advertising
Max Kalehoff points out a Nielsen Buzzmetrics brand association map outlining terms associated with advertising in blog chatter. The "inner circle" represents most frequent terms, grouped into four categories: Media: commercials, ads (makes sense) Stakeholders: marketers (naturally) Campaigns: dollars, revenue (ok…) Negative associations: false, misleading (uh oh) This mirrors Forrester’s data that only 6% of …
Some thoughts on time spent vs. page views
As you probably know, last week Nielsen//NetRatings added "total minutes" and "total sessions" to their site measurement. But reports of the page view’s demise are greatly exaggerated. Or at least they should be. Here are two reasons why: 1. Critics claim that sites are designed to goose page views, adding extraneous clicks on the way …
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